BUILT WITH STRATEGY
DESIGN TO CONVERT
MADE TO GROW YOUR BUSINESS
Every page and funnel I design has intention and helps clarify your message while growing your business.
Every page and funnel I design has intention and helps clarify your message while growing your business.
TOP RATED FREELANCER AND 100% JOB SUCCESS SCORE ON UPWORK
Trusted by:
Good design catches attention.
Smart systems keep it.
You might be struggling with:
Visitors leaving your website without taking action.
Traffic coming in but leads not converting.
Time wasted on manual follow-ups and processes
Tools and apps that don’t work together, slowing your business down
Where Strategy Meets Design
Design and systems that work together to grow your business.
Funnel Design
Every funnel tells a story. I create strategic paths that guide visitors effortlessly from curiosity to action, turning interest into results.
Website Design
Your website should do more than exist, it should communicate your value, build trust, and convert visitors into clients with clarity and style.
Graphic Design
Visuals are your first impression. I craft intentional, refined graphics that elevate your brand and make every message feel premium.
Automation
Systems shouldn’t slow you down. I design automated workflows that handle the work behind the scenes, so you can focus on growing your business.
Portfolio
Systems designed to solve real problems.
Sales Funnel Redesign in ClickFunnels
From rigid layout to a high-converting, creatively restructured funnel
The client approached me to redesign their existing ClickFunnels sales page. While they had a working funnel, the page felt outdated and lacked flexibility in both structure and user experience.
They wanted a fresh, modern redesign—not a direct copy of the old page—with room for creative freedom, improved flow, and better visual hierarchy. They provided a walkthrough video, existing copy, brand assets, and ClickFunnels access to support the redesign.
This reframes the project as a strategy challenge, not just “make it look better.”
Key Challenges Identified
The existing sales page followed a rigid layout that limited storytelling and persuasion
Visual hierarchy didn’t guide users clearly toward the call-to-action
The funnel needed to feel new and intentional, not like a reskinned version of the old page
The redesign had to work within ClickFunnels’ drag-and-drop limitations
My Role
Funnel strategist & ClickFunnels designer
Responsible for page structure, layout logic, UX flow, and technical implementation inside ClickFunnels
Approach
Audited the existing sales page to identify friction points and layout constraints
Reimagined the page structure instead of copying the old design
Created a clearer flow that:
Builds trust early
Highlights benefits before features
Reduces cognitive overload
Leveraged ClickFunnels components creatively to overcome layout limitations without custom code
Solution Highlights
Redesigned the sales page from the ground up using a new layout structure
Improved visual hierarchy to guide attention toward key conversion points
Balanced creative freedom with conversion best practices
Optimized spacing, sections, and CTAs within ClickFunnels’ drag-and-drop system
Ensured the page was easy for the client to maintain and update post-handoff
Results
Delivered a modern, conversion-focused sales page aligned with the client’s vision
Provided a flexible layout the client could easily edit inside ClickFunnels
Improved clarity, flow, and overall user experience
Client approved the design direction and implementation without needing a direct replica of the old page
Website Design & Platform Migration
From Canva Website to an All-in-One Business Platform
The client approached me to redesign their existing ClickFunnels sales page. While they had a working funnel, the page felt outdated and lacked flexibility in both structure and user experience.
They wanted a fresh, modern redesign—not a direct copy of the old page—with room for creative freedom, improved flow, and better visual hierarchy. They provided a walkthrough video, existing copy, brand assets, and ClickFunnels access to support the redesign.
Key limitations of the Canva website:
Static design with limited functionality
No built-in funnel, email, or automation capabilities
Required multiple external tools to run the business
Not scalable for future programs, mentorships, or digital products
The client wanted a website that:
Looked cohesive and aligned with her brand
Centralized everything in one platform
Was easy to manage without ongoing technical help
Supported future growth (funnels, email, offers)
My Role
Website designer & developer
Platform strategist
Responsible for redesign, rebuild, and system setup inside systeme.io
Strategy & Platform Recommendation
After reviewing the client’s goals, I suggested systeme.io as the best-fit platform because it allows:
Website pages + funnels in one dashboard
Built-in email marketing and automation
Offer hosting and checkout capabilities
Simple content management for non-technical users
Rebuilt the entire website from Canva into systeme.io
Translated the existing brand and messaging into a more structured layout
Improved page hierarchy and content flow
Designed a clean, conversion-focused layout that supports future funnels
Ensured the site was easy for the client to update independently
Results
Client now operates from one all-in-one platform
Reduced reliance on multiple tools and integrations
Website is scalable for mentorships, programs, and email marketing
Improved usability for both the client and visitors
Funnel Migration from Kajabi to Systeme.io
Strategic platform migration designed for scalability and sustainability
The client runs an online education program, Fundamentals of Clinical Hypnotherapy, originally hosted on Kajabi. While Kajabi offered robust features, the monthly cost had become a growing concern as the business scaled.
My role was to strategically migrate the entire funnel and course assets from Kajabi to Systeme.io, a more cost-effective platform—without sacrificing design, functionality, or user experience.
Kajabi’s pricing was no longer sustainable for the client
Multiple funnels, pages, and digital files needed to be preserved
Risk of broken links, lost content, or disrupted user flow during migration
The new platform had to remain easy to manage for a non-technical client
I led the end-to-end migration of the client’s funnels and course assets from Kajabi to Systeme.io. This included platform recommendation, funnel rebuilding, file transfer, layout replication, and functionality testing—ensuring a smooth transition with zero disruption to the user experience.
I began by evaluating the client’s goals and budget constraints, then recommended Systeme.io as a more cost-effective alternative to Kajabi. From there, I carefully rebuilt each funnel and page while preserving the original design, branding, and user flow. All course files and assets were migrated and reconnected, followed by thorough testing to ensure functionality, responsiveness, and a smooth experience for both the client and end users.
I recommended Systeme.io as a budget-friendly alternative that could still support:
Sales funnels
Course hosting
Email automation
File delivery
I handled the full migration process, ensuring the transition felt invisible to end users.
Results
Significant monthly cost reduction for the client
Fully functional funnels and course content on Systeme.io
Smooth transition with no downtime or content loss
A simpler backend that the client could manage confidently
Tools & Platforms
Strategic Passion Project
This project started as an exploration of strategy and design. Built from concept to execution.
Pre-Order Funnel Design
A Strategic Funnel to Capture Leads and Boost Pre-Orders
Drive pre-orders for Dare to Be True book.
Offer an exclusive bonus (Truth & Dare cards) to incentivize early purchases.
Capture email leads to build the author’s audience and retarget for launch marketing.
Pre-order with Bonus: Offers a limited-time Truth & Dare card bonus to encourage early purchase.
GHL Forms & Automations: Collects customer details and sends confirmation and follow-up emails automatically.
Testimonials Section: Builds trust and credibility through social proof.
Countdown Timer: Adds urgency to encourage faster decisions.
Mobile-Friendly Design: Smooth and easy experience on all devices for better conversions.
Builds curiosity and interest before introducing the pre-order.
Connects emotionally with the right audience through clear positioning.
Adds extra value with exclusive Truth & Dare cards for early buyers.
Clear and well-placed buttons to encourage action.
Masterclass Funnel Design
A High-Converting Beauty Education Funnel Built to Capture and Nurture Qualified Leads
Generate qualified leads for the Brow Mastery Method masterclass
Position the brand as an authority in brow education
Increase sign-ups through strategic messaging and automation
Create a scalable lead generation system using GHL
Clear, benefit-driven headline and value proposition
Structured masterclass breakdown to increase perceived value
Multiple strategic CTA placements
Integrated GHL opt-in form and automation
Mobile-responsive and clean premium layout
Used education-based marketing to build trust before selling
Focused on authority positioning and professional branding
Applied benefit-focused copy and clear visual hierarchy
Integrated automated follow-ups to increase show-up and conversion rates
About Me
I'm Shane Degello
I began my freelancing journey in 2021, diving into the world of funnels and websites on Upwork. What started as a passion quickly became a mission: to help coaches and service providers turn their expertise into thriving, high-converting online businesses.
Through dedication and results-driven work, I earned the title of Top Rated Freelancer with a 100% Job Success Score.
Every project I take on combines conversion-focused strategy, premium design, and seamless tech to create online experiences that attract the right leads, convert clients, and scale businesses.
What Clients Say
Process
Structured for Growth
01
Discovery
We dive deep into your business, audience, and competitors to understand what drives results.
02
Design & Branding
Every design element is intentional, guiding your audience and reflecting your premium brand.
03
Development & Automation
Seamless websites and funnels with smart systems that work behind the scenes to convert leads.
04
Launch & Support
We launch with confidence and provide support to ensure your project runs smoothly and performs.
Frequently Asked Questions
I work with service-based businesses, entrepreneurs, and brands who want a premium, conversion-focused online presence that guides their audience and drives real results.
Most projects are completed within 4–6 weeks, depending on the project scope and prompt client responses.
I work with GoHighLevel (GHL), Kajabi, Systeme.io, and WordPress, and can integrate your existing tools to create seamless, automated systems that perform.
A 50% deposit is required to start, with the balance due at key milestones or before launch.
Yes. Every project includes 14 days of support to ensure everything runs smoothly and performs as intended.
I combine strategy, design, and automation. It’s not just about looks — it’s about creating systems that convert, work efficiently, and reflect your brand at a premium level.
If you want a strategic, high-performing online presence that turns visitors into clients, simplifies your workflows, and feels premium, then this is designed for you.
Have a Project in Mind?
Let’s talk about your goals and map out the right funnel for your business.
© Copyright Shane Mae Degello 2026. All rights reserved.